Impact
Faherty BrandL treats longevity as the first sustainability choice. A shirt that stays in rotation for years is a lighter object than one that pills out of a closet in a season.
Materials
We look for mills that can hold a broken-in hand with better fiber choices: organic and recycled cotton where the cloth still drapes, responsible wool and alpaca for cold-weather knits, and dyes that meet the color we need without extra process when we can skip it.
Partners
Seasonal capsules with Native designers and community groups put names on the hangtag besides our own. Those programs are listed on Native Partnerships.
What we measure
Chelsea Loom Co LLC tracks fabric origin, sew-shop audits, and packaging weight. We keep shipping cartons simple and skip extra poly when a garment can travel in paper.